In late 2015, Jake stood on a near empty beach in Bali watching a local man carve and polish souvenirs out of discarded coconut shells. Jake was inspired by the coconut shells, naturally shaped like a bowl, no plastic needed.
Australian digital nomad Jake McKeon was ending 6 incredible months of round the world surf backpacking. Among the trinkets and memories of a fulfilling adventure was the bitter understanding of how enormous and global the issue of plastic pollution had become. His travels had put Jake in the path of plastic. He saw it piled on the beaches of Central America, down the coast of Southern California and as set in the scenery of Europe as the historic culture he’d travelled there to experience.